By Michelle Hensley – Founder of Nifty Package Co, #1 Mobile Gift Wrapping Business in the U.S.





“Hi, I’m Michelle Hensley, founder of Nifty Package Co – America’s #1 mobile gift wrapping business and luxury gift basket company. If you're a creative entrepreneur or business owner struggling to make your gift basket business profitable, you're in the right place. I’ve been there. After losing my husband and having to reinvent myself at 50, I turned my side hobby into a thriving national brand. Today I’m sharing 7 powerful strategies that will help you increase revenue and finally get paid what you’re worth.”


✅ TIP 1: Cut the Perishables – Go Sustainable and Shelf-Stable

“One of the biggest killers of profit in gift baskets is spoiled inventory. Been there – tossing high-end bakery items felt like tossing cash in the trash. Instead, focus on shelf-stable gourmet goods, artisanal items, and non-edibles that won’t expire quickly – like candles, journals, or custom mugs. It preserves your profit and gives your client a longer gifting experience.”

✅ TIP 2: Specialize for Corporate Clients

“Corporate clients aren’t looking for cute – they’re looking for consistent, professional gifting that reflects their brand. When I made the shift to include branded luxury baskets for companies like Google and Hugo Boss, everything changed. B2B has bigger budgets, repeat orders, and referrals. Build packages specifically for appreciation, onboarding, or holiday gifting.”


✅ TIP 3: Upsell with Add-On Services

“Add value with upsells like hand-delivery, custom cards, or – my favorite – mobile gift wrapping. When I started offering on-site gift wrapping with Nifty, it doubled my income and added a personal touch that no one else was doing. And the best part? It’s low overhead but high perceived value.” Printed cards, ask if they want you to add a treat, printed ribbon.

✅ TIP 4: Build a Subscription or Concierge Gifting Program

“People want ease. So give them a ‘done-for-you’ solution. I created gifting subscriptions for busy realtors and executives who need birthday or holiday gifts done automatically. They pay a premium for that peace of mind – and now you’ve got consistent, predictable revenue.”
This is great with pop by gifts too, say to your clients, “ Hey, I would be happy to drop off these little cookie gifts every quarter for you.”

✅ TIP 5: Pay attention to shipping and box sizes.


“One of the most effective ways I’ve increased revenue is by paying attention to my costs and making sure to include those in my cost of goods to make sure that I am pricing correctly. Otherwise, this affects my bottom line and I end up paying for it. It is wise stewardship. For example, if I am shipping a gift basket to someone, what size box I use really matters. It costs extra to send a larger box than what I might have charged. Also, when I purchase from a vendor, I need to add that shipping cost to my cost of goods so that I pass that on to the client as well.


✅ TIP 6: Use Scarcity & Seasonal Themes to Drive Sales

“One of the most effective ways I’ve increased revenue is with themed, limited-time baskets. Tie your baskets to holidays or trending moments and you’ll create urgency that moves inventory fast.” Also, when you are putting together a proposal, use, “This pricing is good for 7 days,” and put the date so they know there can potentially be an increase.


✅ TIP 7: License or Teach What You Know

“This one’s big. I went from selling baskets to teaching others how to build a gift wrapping business – and created a licensing model for my Nifty system. If you’re skilled in design, wrapping, or basket building, there’s someone out there willing to pay to learn from you. Don’t gatekeep your genius.”


✅ TIP 8: Get Visible – Use Social Media as a Portfolio, Not a Sales Pitch

“Instagram was how Too Faced Cosmetics and even the Kardashians found me. Your feed should be a lookbook, not a billboard. Post behind-the-scenes, ‘unboxing’ style videos, transformation reels, and seasonal ideas. Don’t worry about being perfect. Just be visible.”


“You can absolutely turn your creative passion into a profitable, purposeful business – and you don’t need to do it alone. If you’re ready to grow your business or add mobile gift wrapping as a revenue stream, I’d love to help you get started. Download my free mini-course or connect with me at Nifty Package Co. Remember – it’s not about having it all figured out… it’s about being willing to start. You’ve got this.”



With love and learning,

~Michelle

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